We are highlighting the first appearance of the Electric kettle because we feel that people take this product for granted. The Electric Kettle was a massive breakthrough and was brilliant for manufacturing institutions to promote this new exciting product.
Society wanted a product to be fast, easy, safe and cheaper than what already was available. This product cemented its self as an essential household item and is used all around the world, we wanted to accentuate something that had such a massive arrival into the household industry and reflect back using nostalgia to re-create the feeling our target audience one had.
Our main aim is to compare the old gas kettle with the new and improved electric kettle, the comparison shows the difference in efficiency between the two products. By creating a new brand, we intend to highlight and demonstrate the history of the product in our adverts. According to our study group, adverts are much more successful when they include humour. This makes it memorable to the viewer because it makes it more enjoyable, which will increase the chances of the viewer remembering it.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment