We are looking at advertisements that have a similar function as our advertisement will be to sell a product, looking at hot drink adverts gave us a good idea of our target audience and what times they most likely to be watching the television and what channels.
Adverts such as;
- Daz -PG tips -Tetley Tea -Coffee bean -Herbal organic teas
Advertisements for PG tips were very helpful in our research as they give us an incite into how these type of adverts were made and what different techniques we could use to get our selling point across. We found three separate adverts, all advertising PG tips, but all from very different decades.
**THIS VIDEO WAS PROVIDED BY TELLYADS.COM AND IS THE SOURCE OF ALL OURADVERTS OBTAINED FOR OUR RESEARCH**
Firstly, this advertisement was made in the mid 1930s and was one of the first PG tips advert ever made. The company of Brooke Bond advertises PG tips for the very first time in this link:
http://www.tellyads.com/show_movie_vintage.php?filename=VA0246
This advertisement was helpful as we could evaluate the different styles of the advertisement, for example it was made in black and white so this helped us greatly as half of our own advertisement will be in black and white also. They also used a voice over in the advert, this gave us a look into how a voice over is used, for instance when it is appropriate to use a voice over an what kind of language is sued dialogue in voice over. The next blog will talk about the second we found, we can compare these adverts in relation to our project, and see how the same product has developed due to `keeping with the times.`
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