The last PG tips advertisement was much more of a recent advert, screened in 2008. We can see the enormous difference between this advert and the advert of Brooke Bond in the 1930s, many variations such as the colour, the voice over, the settings and many more.
**PROVIDED BY TELLYADS.COM**
As we have said before that the language and dialect in the voice over is much more formal than the voice in more adverts of the product. Other evidence that has shown the development of the advert has been the more obvious factor of the technology of colour television coming to the UK, which revolutionised the way we live our lives.The makers of the advert have also changed the concept slightly, within staying with the comical factor of the monkey in the advert they have changed the monkey to a cuddle toy. We believe that this has been changed due to ethical issues of harming animals, in more recent times the respect for animals have been brought to light in as much more hard hitting way. In the 1930s there was little concern for the respect for animals, but have stopped using real monkeys in there advert. 
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