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Wednesday 6 October 2010
Monday 18 January 2010
Other Advertisments
We are looking at advertisements that have a similar function as our advertisement will be to sell a product, looking at hot drink adverts gave us a good idea of our target audience and what times they most likely to be watching the television and what channels.
Adverts such as;
- Daz -PG tips -Tetley Tea -Coffee bean -Herbal organic teas
Advertisements for PG tips were very helpful in our research as they give us an incite into how these type of adverts were made and what different techniques we could use to get our selling point across. We found three separate adverts, all advertising PG tips, but all from very different decades.
**THIS VIDEO WAS PROVIDED BY TELLYADS.COM AND IS THE SOURCE OF ALL OURADVERTS OBTAINED FOR OUR RESEARCH**
Firstly, this advertisement was made in the mid 1930s and was one of the first PG tips advert ever made. The company of Brooke Bond advertises PG tips for the very first time in this link:
http://www.tellyads.com/show_movie_vintage.php?filename=VA0246
This advertisement was helpful as we could evaluate the different styles of the advertisement, for example it was made in black and white so this helped us greatly as half of our own advertisement will be in black and white also. They also used a voice over in the advert, this gave us a look into how a voice over is used, for instance when it is appropriate to use a voice over an what kind of language is sued dialogue in voice over. The next blog will talk about the second we found, we can compare these adverts in relation to our project, and see how the same product has developed due to `keeping with the times.`
The secondary advertisement was from a very different time period, the 1980s. Having this to compare with was very helpful and we can clearly see development in techniques
**PROVIDED BY TELLYADS.COM**
http://www.tellyads.com/show_movie_vintage.php?filename=VA0247
A point to bring up when concluding these adverts is that all use the comedy effect of chimps, this then means that there is no dialogue of the actors, because obviously chimps cant talk. So this therefore means that we can relate it to our advert and evaluate the voice overs in the PG tips advert. The different adverts have developed through the decades in means of language.
Compared to the 80s advertisement the 30s advertisement uses a more formal language, which shows us the changes that advertisements go through and how they have to adjust to culture.For example the 30s culture is entirely different to the 80s culture, in the fact that technology is much more developed and the people of our country have also changed. This means that the target audience also changes, which in turn will force the advertisements content and message to change dramatically.
**PROVIDED BY TELLYADS.COM**
http://www.tellyads.com/show_movie_vintage.php?filename=VA0247
A point to bring up when concluding these adverts is that all use the comedy effect of chimps, this then means that there is no dialogue of the actors, because obviously chimps cant talk. So this therefore means that we can relate it to our advert and evaluate the voice overs in the PG tips advert. The different adverts have developed through the decades in means of language.Compared to the 80s advertisement the 30s advertisement uses a more formal language, which shows us the changes that advertisements go through and how they have to adjust to culture.For example the 30s culture is entirely different to the 80s culture, in the fact that technology is much more developed and the people of our country have also changed. This means that the target audience also changes, which in turn will force the advertisements content and message to change dramatically.
The last PG tips advertisement was much more of a recent advert, screened in 2008. We can see the enormous difference between this advert and the advert of Brooke Bond in the 1930s, many variations such as the colour, the voice over, the settings and many more.
**PROVIDED BY TELLYADS.COM**
As we have said before that the language and dialect in the voice over is much more formal than the voice in more adverts of the product. Other evidence that has shown the development of the advert has been the more obvious factor of the technology of colour television coming to the UK, which revolutionised the way we live our lives.The makers of the advert have also changed the concept slightly, within staying with the comical factor of the monkey in the advert they have changed the monkey to a cuddle toy. We believe that this has been changed due to ethical issues of harming animals, in more recent times the respect for animals have been brought to light in as much more hard hitting way. In the 1930s there was little concern for the respect for animals, but have stopped using real monkeys in there advert.
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