As we studied existing advertisements we noticed that most of the adverts were chosen due to stereotypical factors, for example the way they look, age, are they cheesy/happy/ acting as if the camera is not there?
Is it a film trailer or do they use direct address to include and enhance the audience response.
When we chose4 our actor and actress for our add we shall consider these options to our target audience to make them feel that our product IS for them.
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