There were 40 participants in total.
The gender was divided equally to show more accurate results. 20 females, 20 males.
Question-
Which type of adverts are the most interesting?
Home products- 10/40
Clothing-3/40
Film trailers-7/40
Soap's or Programme's-6/40
Websites'-4/40
Other-10/40
Preferred technology?
Radio-19/40
Television-21/40
What time in the week do you like to watch television?
3-6 2/40
6-9 9/40
9 and above 29/40
How many hours a week do you think you watch television for?
All 40 people said 5-10 hours a week
Most effective colours?
65% said red and black.
and 35% saidanything bright.
Most effective genre for a television advert?
Romcom 3/40
Action 12/40
Comedy 18/40
Realistic 1/40
other 6/40
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