Chosen Research Methodology

We have used the research method of a questionnaire out of a number of different methods because it is an effective way to demonstrate findings and understanding towards peoples different tastes and opinions.
There are two types of questionnaires, Open ended and closed, both of which can be used effectively dependent on the topic.
Questionnaires are very cost effective when compared to face-to-face interviews. This is especially true for studies involving large sample sizes and large geographic areas. Written questionnaires become even more cost effective as the number of research questions increases. However there are some critisisms that can be risen from a questionnaire such as someone that is biass or for them to be decitful, also an open ended questionnaire can be more difficult to gather results and statistics from as it is more opinion based.

Secondly questionnaires have a tendency to have a similar responses when approaching participants, as they are familiar to most people. Nearly everyone has had some experience completing questionnaires and they generally do not make people apprehensive.

Questionnaires are easily controlled and reduce bias, as the researcher in this case, myself, can randomly select participants.