Lighting and effects

As we studied the lighting and effects of existing advertisements we noticed that it was all-dependent on a number of things.
- Mood
- Emphasis
- Time of day
- Product
- And when it was filmed, for example now/ black and white etc.

The lighting and effects is key to what kind of atmosphere we want to create.We will have to consider all of these elements and demonstrate an understanding of why and how they are used.